BUSINESS PLAN OF ACTION Account: Bright Cable Co. — Seller ID: WMT-4821 Date of notice: June 3, 2026 Prepared: June 4, 2026 1. Violation Walmart notified us that our account was suspended for failing to meet Seller Performance Standards, specifically Cancellation Rate at 6.4% (standard: ≤2%) over the trailing 30 days, and an Order Defect Rate of 18.2% cited in the same notice. We have reviewed this against our Performance dashboard. 2. Root Cause Our 3PL fulfillment warehouse experienced a flood the week of May 19–23, 2026. This event disrupted our ability to fulfill a portion of open orders, requiring us to cancel affected orders rather than ship late or from compromised inventory. This is the direct driver of our elevated Cancellation Rate. Supporting documentation (3PL incident report and dated correspondence) is attached separately. [SELLER: if the Order Defect Rate figure breaks down into sub-metrics beyond Cancellation Rate — e.g., Return Rate, Item Not Received Rate, Negative Feedback Rate — on your Performance dashboard, please add those figures so the root cause can address each one directly.] 3. Immediate Corrective Actions (Already Taken) - Switched to a backup fulfillment center, removing dependency on the flood-affected 3PL location. - Added a two-week inventory buffer to reduce the risk of stockouts or fulfillment gaps triggering future cancellations. 4. Preventive Measures (Going Forward) Established a standing backup fulfillment relationship rather than a one-time fix, added biweekly risk-monitoring check-ins with our 3PL, and will run a monthly inventory-buffer audit going forward. 5. Current Metric Status [SELLER: please add your current Cancellation Rate and ODR figures as they now show on the Performance dashboard.] Walmart's review considers your account's current standing at the time of appeal, not only the corrective narrative — confirm where your metrics stand before submitting. We understand and agree to comply with Walmart's Seller Performance Standards and Marketplace Retailer Agreement going forward. Draft for your review. Edit as needed and submit under your own account through Seller Center. This is document preparation, not legal advice.

BPOA / LISTING REINSTATEMENT APPEAL Prepared for: Bright Cable Co. Date: June 4, 2026 Listing Reinstatement Appeal — Content Standards (Listing Quality) Item: Stainless steel water bottle Notice received: Item suppressed for not meeting content standards — missing required attributes (Material, Country of Origin), primary image below minimum resolution, and unverified product identifier (GTIN). Acknowledgment We received Walmart's notice that this listing was suppressed for not meeting content standards, specifically: missing Material and Country of Origin attributes, a primary image below the minimum resolution requirement, and an unverified GTIN. We have corrected each item cited and are requesting reinstatement. Root Cause The listing was originally published without the required Material and Country of Origin attributes populated, and with a primary image that did not meet Walmart's minimum resolution standard. The GTIN associated with the listing had not completed verification. [SELLER: please add — briefly, how this happened, e.g., "attributes were omitted during initial bulk upload" or "image was sourced from an older product photo set," if known.] Immediate Corrective Actions Taken - Added the Material attribute to the listing. - Added the Country of Origin attribute to the listing. - Replaced the primary image with one meeting the minimum resolution requirement. - Verified the GTIN associated with this item. [SELLER: please confirm the corrected listing is currently live and visible with all three fixes applied in Seller Center before submitting this appeal — Walmart evaluates the current state of the listing, not fixes described but not yet reflected on the page.] Preventive Measures Adopted a pre-publish checklist confirming required attributes, image resolution, and GTIN verification status before any new listing goes live, and will conduct a periodic review of existing listings against current content-standards requirements. Current Status This is an isolated, single-listing content-standards issue. All other listings on the account remain live and unaffected. The corrected listing now includes Material, Country of Origin, a compliant primary image, and a verified GTIN. Request: We respectfully request republication of this listing based on the corrections above. We understand and agree to comply with Walmart Marketplace content standards going forward. Draft for your review. Edit as needed and submit under your own account through Seller Center. This is document preparation, not legal advice.