Privacy Policy

Effective Date: 10/21/2026

BH Solutions LLC, a Tennessee limited liability company ("we," "us," "our"), operates Account Advocate (the "Service"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

1. Information We Collect

Account information. When you create an account, our authentication provider (Clerk) collects your name, email address, and authentication credentials. We receive your name and email from Clerk to associate with your account.

Case data. When you use the Service, you provide information about your Walmart Marketplace account and situation — for example, the text of a notice or notification you paste in, account metrics, business details, product details, steps you've already taken, and any documents or screenshots you choose to upload. We refer to this as "Case Data." We never ask for, and you should never provide, your Walmart or Amazon account login credentials.

Payment information. Payments are processed by Stripe. We receive confirmation that a payment was made and basic billing details (such as name and email) but do not receive or store your full card number. Stripe's own privacy policy governs its handling of your payment details.

Communications. If you contact us for support, we retain the content of that communication and our replies.

Usage data. We may collect standard technical data such as IP address, browser type, device type, and pages visited. Product analytics through PostHog are described in Section 6.

Referral waitlist. If you join the waitlist for our partner referral program, we collect your name and email address, and, if you choose to give it, a description of your audience or your website. We also store a hashed (scrambled, one-way) version of your IP address with your entry. We use it only to limit repeated submissions from the same connection; we do not use it to identify you, and we remove it automatically after 24 hours. We delete waitlist entries automatically 12 months after you sign up, or sooner if you ask. Joining the waitlist does not send you an email. If we contact you about the program, we will do so in a separate, later message. To ask us to delete your waitlist entry, email support@accountadvocate.com.

2. How We Use AI to Generate Your Documents

This is important: to prepare draft documents, we transmit the relevant portions of your Case Data to Anthropic (the provider of the Claude AI models) via their API, in order to generate a draft document for your review. Anthropic processes this data under its own API terms, which — as of this policy's effective date — provide that API data is not used to train Anthropic's models absent your separate opt-in. We encourage you to review Anthropic's own privacy practices at anthropic.com/privacy if you'd like more detail. We do not send more of your Case Data to this third party than is necessary to generate your requested document.

3. How We Use Your Information

We use the information described above to:

Generate the draft documents and reports you request
Process payment for products you purchase
Communicate with you about your account, orders, and support requests
Maintain a record of your case history within your account
Improve and maintain the Service, including debugging and security
Send you transactional emails (such as order confirmations) via our email provider, Resend
Send you marketing or newsletter emails only if you separately opt in, via our email platform (currently or in the future, MailerLite) — you can unsubscribe at any time via the link in any such email
Comply with legal obligations and enforce our Terms of Service

We do not use your Case Data for any purpose other than providing the Service to you, and we do not use it to train our own AI models.

We do not sell your personal information. We share information only with:

Service providers who process data on our behalf, under contractual confidentiality and data-protection obligations, including: Clerk (authentication), Neon (database hosting), Stripe (payment processing), Resend (transactional email), Anthropic (AI-assisted document drafting, as described in Section 2), Vercel (application hosting), PostHog (product analytics), as described in Section 6, and Tally (an optional feedback form; if you choose to answer it, Tally collects your answers, and the form does not ask for your name or contact details). If we add Rewardful (referral tracking) or MailerLite (newsletter delivery), those providers will be added to this list and will only receive the data necessary for their function.
Agencies, if you are their client. If you accessed the Service through an agency or reseller partner, that agency may receive the documents generated for your case, since they engaged us on your behalf. We are not responsible for that agency's own privacy practices.
Legal or safety reasons, if required by law, subpoena, or court order, or to protect the rights, property, or safety of BH Solutions LLC, our users, or the public.
In connection with a business transfer, such as a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

5. Data Retention

We retain your account information and Case Data for as long as your account is active and for a reasonable period afterward to allow you to access past documents, respond to support requests, and comply with legal and accounting obligations. You may request deletion of your Case Data at any time (see Section 8); we will delete it unless we are legally required to retain it (for example, transaction records for tax purposes).

6. Cookies and Similar Technologies

We use cookies necessary for authentication and core site functionality (via Clerk). We use PostHog for product analytics, such as how many people start or submit an intake form, reach checkout, or receive a document. PostHog is set up so that it sets no cookies and writes nothing to your browser's persistent storage. It may keep a temporary session value in your browser tab, which is cleared when you close the tab. We do not record your sessions, and we do not send the text you enter into forms or the documents we prepare for you to PostHog. We do not use advertising cookies. You can control cookies through your browser settings, though disabling essential cookies may prevent parts of the Service from working.

If you click a partner sign-up button, we set a small first-party cookie named aa_partner_intent (value "1", kept for 30 days). It only remembers that you came from the partner page so we can show partner setup instructions; it does not track you.

7. International Users

The Service is hosted in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence. By using the Service, you consent to this transfer.

8. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, or to opt out of certain uses. As a matter of policy, we honor these requests for all users, regardless of where you live or whether a specific law legally requires it of us. To make a request, email support@accountadvocate.com with your account email and the nature of your request. We will verify your identity before fulfilling requests involving deletion or access to Case Data, and will respond within a reasonable time, generally no more than 45 days.

We do not sell personal information and do not engage in behavioral advertising, so there is nothing to opt out of in that respect today; if that changes, this policy will be updated first.

9. Children's Privacy

The Service is intended for business use by adults and is not directed to children under 18. We do not knowingly collect information from children. If you believe a child has provided us information, contact us at support@accountadvocate.com and we will delete it.

10. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your information, including relying on established providers (Clerk, Neon, Stripe) that maintain their own security certifications. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy with a new effective date and, for material changes, provide additional notice where required by law.

12. Contact Us

Questions or requests regarding this Privacy Policy: support@accountadvocate.com