Effective Date: 9/9/2026
These Terms of Service ("Terms") govern your access to and use of Account Advocate (the "Service"), operated by BH Solutions ("we," "us," "our"). By creating an account, submitting a case, or paying for any product through the Service, you agree to these Terms. If you do not agree, do not use the Service.
Account Advocate is a document-preparation and informational service for sellers and agencies operating on Walmart Marketplace. We use software, templates, and AI-assisted drafting tools to help you prepare documents such as Business Plans of Action ("BPOAs"), account-health reports, and related correspondence, based on information you provide.
Account Advocate is not a law firm. We do not provide legal advice, legal representation, or legal opinions of any kind. No attorney-client relationship is created by your use of the Service. We do not evaluate the legal merits of your case, predict the outcome of any appeal, diagnose your legal rights, or tell you what your legal options are. Any document we help you prepare is a draft for your own review, editing, and submission — you are solely responsible for reviewing, verifying, editing, and submitting any document before it is sent to Walmart or any other party. You must always be the one who submits your appeal. We do not submit appeals, correspond with Walmart, or act as your representative or agent in any proceeding.
We make no guarantee, express or implied, regarding the outcome of any appeal, case, or submission. Walmart's decisions are made solely by Walmart and are entirely outside our control. We do not represent or imply any specific success rate, reinstatement likelihood, or approval probability, whether in marketing materials, on the Service, or in any communication with you.
Some categories of cases require licensed legal judgment and fall outside what this Service provides. If your case involves any of the following, we will decline to draft appeal content and will instead direct you to consult a licensed attorney (we may provide a referral to an independent attorney; any such referral is not an endorsement and we receive no undisclosed compensation that would compromise that referral without disclosing it to you):
For these categories, we will identify that your case falls into a restricted category and state which category applies, but we will not draft appeal language, evaluate the strength of your position, name any legal theory or defense, or advise you on next steps beyond generic preservation-of-evidence guidance. This limitation exists to protect you — cases like these can involve legal exposure that requires an attorney's judgment, not software.
We will never ask you for your Walmart Seller Center, Amazon Seller Central, or any other platform login credentials. You provide us only with information you choose to paste, type, or upload — such as the text of a notice, account metrics, or supporting documents. Sharing platform login credentials with third parties may itself violate that platform's terms of service; we do not require or request this, and you should never provide login credentials to any service that asks for them.
You must be at least 18 years old and have the authority to enter into these Terms on behalf of yourself or the business you represent. If you use the Service on behalf of a company or agency, you represent that you are authorized to bind that entity to these Terms.
You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Notify us immediately at support@accountadvocate.com of any unauthorized use.
If you register as an agency or reseller account, additional terms apply:
Fees are as displayed at checkout at the time of purchase, processed securely through Stripe. We do not receive or store your full payment card number. Some products may be offered as one-time purchases; if we later offer subscription or recurring-billing products, we will (a) clearly disclose all material terms before collecting payment information, (b) obtain your express consent before any charge, and (c) provide a cancellation mechanism at least as simple as the sign-up process, consistent with the Restore Online Shoppers' Confidence Act (ROSCA) and FTC guidance on negative-option billing.
Prices may change at any time; changes will not affect orders already placed.
See our separate Refund Policy at accountadvocate.com/refund-policy, which is incorporated into these Terms by reference.
Upon full payment, you own the specific document(s) generated for your case and may use them for your own purposes. We retain all rights in the underlying software, templates, prompts, knowledge bases, branding, and Service itself, none of which are transferred to you. You may not copy, reverse-engineer, resell, or redistribute the Service's underlying templates or software outside of the license granted to agency accounts under Section 5.
You retain ownership of the information you submit to us (your "Case Data"). You grant us a limited license to use your Case Data solely to provide the Service to you, including transmitting relevant portions to our AI drafting and hosting providers as described in our Privacy Policy.
You agree not to use the Service in a manner prohibited by our Acceptable Use Policy at accountadvocate.com/acceptable-use, which is incorporated into these Terms by reference. Violation may result in immediate suspension or termination without refund.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY DOCUMENT PREPARED THROUGH THE SERVICE WILL RESULT IN ANY PARTICULAR OUTCOME WITH WALMART OR ANY OTHER THIRD PARTY.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, BH SOLUTIONS' TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM OR RELATING TO THE SERVICE WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID TO US IN THE THREE (3) MONTHS PRECEDING THE CLAIM. IN NO EVENT WILL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST BUSINESS, OR LOST DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION DOES NOT APPLY TO LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW, INCLUDING LIABILITY FOR OUR OWN GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.
You agree to indemnify and hold harmless BH Solutions from any claim, loss, or expense (including reasonable attorneys' fees) arising from your use of the Service, your violation of these Terms, or your submission of inaccurate, false, or misleading information to us or to Walmart.
Please read this section carefully — it affects your legal rights.
Any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court, except that either party may bring an individual claim in small claims court if it qualifies. You and BH Solutions each waive the right to a jury trial and the right to participate in a class action or class arbitration.
Opt-out right: You may opt out of this arbitration agreement by sending written notice to BH Solutions at support@accountadvocate.com within 30 days of first accepting these Terms. Your notice must include your name, account email, and a clear statement that you wish to opt out of arbitration.
These Terms are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles. For any dispute not subject to arbitration (including small claims matters), the parties consent to the exclusive jurisdiction of the state and federal courts located in Knox County, Tennessee.
We may update these Terms from time to time. Material changes will be communicated by posting the updated Terms with a new effective date, and, where required by law, by additional notice. Continued use of the Service after changes take effect constitutes acceptance.
We may suspend or terminate your access to the Service at any time for violation of these Terms, the Acceptable Use Policy, or for any conduct we reasonably believe is fraudulent, harmful, or illegal. You may stop using the Service at any time.
If any provision of these Terms is found unenforceable, the remaining provisions remain in full force. These Terms constitute the entire agreement between you and us regarding the Service. You may not assign these Terms without our consent; we may assign these Terms in connection with a merger, acquisition, or sale of assets.
Questions about these Terms: support@accountadvocate.com