Terms of Service

Effective Date: 10/19/2026

These Terms of Service ("Terms") govern your access to and use of Account Advocate (the "Service"), operated by BH Solutions LLC, a Tennessee limited liability company doing business as Account Advocate ("we," "us," "our"). By creating an account, submitting a case, or paying for any product through the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. What Account Advocate Is — and Is Not

Account Advocate is a document-preparation and informational service for sellers and agencies operating on Walmart Marketplace. We use software, templates, and AI-assisted drafting tools to help you prepare documents such as Business Plans of Action ("BPOAs"), account-health reports, and related correspondence, based on information you provide.

Account Advocate is not a law firm. We do not provide legal advice, legal representation, or legal opinions of any kind. No attorney-client relationship is created by your use of the Service. We do not evaluate the legal merits of your case, predict the outcome of any appeal, diagnose your legal rights, or tell you what your legal options are. Any document we help you prepare is a draft for your own review, editing, and submission — you are solely responsible for reviewing, verifying, editing, and submitting any document before it is sent to Walmart or any other party. You must always be the one who submits your appeal. We do not submit appeals, correspond with Walmart, or act as your representative or agent in any proceeding.

We make no guarantee, express or implied, regarding the outcome of any appeal, case, or submission. Walmart's decisions are made solely by Walmart and are entirely outside our control. We do not represent or imply any specific success rate, reinstatement likelihood, or approval probability, whether in marketing materials, on the Service, or in any communication with you.

2. Certain Case Types We Will Not Draft

Some categories of cases require licensed legal judgment and fall outside what this Service provides. If your case involves any of the following, we will decline to draft appeal content and will instead tell you to consult a licensed attorney of your choosing. We do not recommend, refer or endorse any attorney and receive no payment from any attorney:

Account termination that Walmart has stated is final/non-appealable
Trust & Safety violations
Allegations of counterfeit goods, fraud, or authenticity violations
Intellectual property, trademark, or patent infringement claims
DMCA notices or counter-notices
Claims for recovery of withheld funds or arbitration against Walmart

For these categories, we will identify that your case falls into a restricted category and state which category applies, but we will not draft appeal language, evaluate the strength of your position, name any legal theory or defense, or advise you on next steps beyond generic preservation-of-evidence guidance. This limitation exists to protect you — cases like these can involve legal exposure that requires an attorney's judgment, not software.

We will never ask you for your Walmart Seller Center, Amazon Seller Central, or any other platform login credentials. You provide us only with information you choose to paste, type, or upload — such as the text of a notice, account metrics, or supporting documents. Sharing platform login credentials with third parties may itself violate that platform's terms of service; we do not require or request this, and you should never provide login credentials to any service that asks for them.

4. Eligibility and Accounts

You must be at least 18 years old and have the authority to enter into these Terms on behalf of yourself or the business you represent. If you use the Service on behalf of a company or agency, you represent that you are authorized to bind that entity to these Terms.

You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Notify us immediately at support@accountadvocate.com of any unauthorized use.

5. Agency and Reseller Accounts

If you register as an agency or reseller account, additional terms apply:

You may white-label documents generated through the Service for delivery to your own clients, at the pricing tier designated for agency accounts.
You are solely responsible for your own representations, marketing claims, and pricing to your clients. We are not a party to your relationship with your clients and make no representations to them.
You agree to indemnify and hold us harmless from any claim arising from your representations to your clients, including any claim that you guaranteed an outcome, provided legal advice, or misrepresented the nature of the Service.
You will not represent to your clients that Account Advocate is a law firm or that documents prepared through the Service constitute legal advice or guaranteed results.
We may suspend or terminate agency accounts that violate this section without refund of unused credits.

Additional terms for agency and white-label partners are set out in our Agency & White-Label Partner Terms.

6. Payment, Pricing, and Billing

Fees are shown at checkout before you pay and are processed securely through Stripe. We do not receive or store your full payment card number.

One-time purchases. A one-time purchase is a single charge for the product shown at checkout.

Monthly plans. Some products can be bought as a monthly plan. Before you pay, we show the price, that the plan renews every month, and that it continues until you cancel. By completing checkout, you authorize us, through Stripe, to charge your payment method every month until you cancel.

Cancelling. You can cancel a monthly plan at any time in the Stripe billing portal: https://billing.stripe.com/p/login/aFa14p50K6Wp8hY5DL77O00. Cancelling stops future charges, and the plan stays active until the end of the billing period you have already paid for.

Renewals are not refunded. If a monthly plan renews before you cancel, that renewal charge is not refunded. To avoid a renewal charge, cancel before the renewal date shown in the billing portal. This does not limit the refund rights in our Refund Policy for a charge made in error.

Price changes. Prices may change. A change does not affect a billing period you have already paid for, and you can cancel before a new price applies to your next renewal.

Monthly allowance. A monthly plan includes the allowance shown for that plan. The allowance resets each billing period, and unused allowance does not carry over or have cash value.

7. Refunds

See our separate Refund Policy at accountadvocate.com/refund-policy, which is incorporated into these Terms by reference.

8. Intellectual Property

Upon full payment, you own the specific document(s) generated for your case and may use them for your own purposes. We retain all rights in the underlying software, templates, prompts, knowledge bases, branding, and Service itself, none of which are transferred to you. You may not copy, reverse-engineer, resell, or redistribute the Service's underlying templates or software outside of the license granted to agency accounts under Section 5.

You retain ownership of the information you submit to us (your "Case Data"). You grant us a limited license to use your Case Data solely to provide the Service to you, including transmitting relevant portions to our AI drafting and hosting providers as described in our Privacy Policy.

9. Prohibited Uses

You agree not to use the Service in a manner prohibited by our Acceptable Use Policy at accountadvocate.com/acceptable-use, which is incorporated into these Terms by reference. Violation may result in immediate suspension or termination without refund.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY DOCUMENT PREPARED THROUGH THE SERVICE WILL RESULT IN ANY PARTICULAR OUTCOME WITH WALMART OR ANY OTHER THIRD PARTY.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BH SOLUTIONS' TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM OR RELATING TO THE SERVICE WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID TO US IN THE THREE (3) MONTHS PRECEDING THE CLAIM. IN NO EVENT WILL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST BUSINESS, OR LOST DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION DOES NOT APPLY TO LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW, INCLUDING LIABILITY FOR OUR OWN GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

12. Indemnification

You agree to indemnify and hold harmless BH Solutions LLC from any claim, loss, or expense (including reasonable attorneys' fees) arising from your use of the Service, your violation of these Terms, or your submission of inaccurate, false, or misleading information to us or to Walmart.

13. Dispute Resolution and Arbitration

Please read this section carefully — it affects your legal rights.

Any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court, except that either party may bring an individual claim in small claims court if it qualifies. You and BH Solutions LLC each waive the right to a jury trial and the right to participate in a class action or class arbitration.

Opt-out right: You may opt out of this arbitration agreement by sending written notice to BH Solutions LLC at support@accountadvocate.com within 30 days of first accepting these Terms. Your notice must include your name, account email, and a clear statement that you wish to opt out of arbitration.

14. Governing Law

These Terms are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles. For any dispute not subject to arbitration (including small claims matters), the parties consent to the exclusive jurisdiction of the state and federal courts located in Knox County, Tennessee.

15. Modifications

We may update these Terms from time to time. Material changes will be communicated by posting the updated Terms with a new effective date, and, where required by law, by additional notice. Continued use of the Service after changes take effect constitutes acceptance.

16. Termination

We may suspend or terminate your access to the Service at any time for violation of these Terms, the Acceptable Use Policy, or for any conduct we reasonably believe is fraudulent, harmful, or illegal. You may stop using the Service at any time.

17. Miscellaneous

If any provision of these Terms is found unenforceable, the remaining provisions remain in full force. These Terms constitute the entire agreement between you and us regarding the Service. You may not assign these Terms without our consent; we may assign these Terms in connection with a merger, acquisition, or sale of assets.

18. Contact

Questions about these Terms: support@accountadvocate.com