Starting to sell on Walmart? See what to check before you list your first item.

NEW-SELLER COMPLIANCE REPORT Prepared for: Coastal Kitchen Supply Co. Category: Home & Kitchen (Silicone Kitchen Utensils) | Fulfillment: Seller Fulfilled | Seller Type: Business (Brand Owner/Private Label) Good starting position: as the brand owner manufacturing your own products, you avoid the authorized-distributor invoice and Letter of Authorization requirements that third-party resellers face. Here's what to focus on. 1. Policies & Requirements Relevant to Your Category Gating status: General-use kitchenware is largely open under Walmart's category structure, but silicone products intended for food contact carry cross-cutting regulatory considerations that Walmart's Health & Compliance dashboard can request documentation on at any time. General Certificate of Conformity (GCC): Silicone kitchen utensils are general-use consumer products. If any applicable CPSC rule/standard covers the product, Walmart may require a GCC identifying the testing lab/program. Confirm whether your specific SKUs fall under an applicable CPSC standard — not all kitchenware does, but this should be verified against current Walmart category guidance rather than assumed. FDA food-contact material considerations: Silicone kitchenware is a food-contact article. Your supplier relationship should be able to substantiate that the silicone compound used is food-grade/FDA-compliant if ever questioned. Sourcing documentation: As the brand owner working directly with a manufacturing supplier, keep your manufacturing agreement, product specifications, and any supplier quality/compliance documentation on file. This is a materially simpler position than a reseller's, since you're not required to obtain distributor invoices or an LOA from a third-party brand. UPCs/GTINs: Confirm your UPCs are GS1-registered (not reused/recycled codes) — non-GS1 codes fail Walmart's validation and even one invalid code can block a listing. Product claims: Terms like "BPA-free," "food-safe," "non-toxic," "eco-friendly," or similar must be accurate and consistent across images, packaging, and listing copy, per Walmart's June 2026 claims-consistency update. Non-compliant claims can get listings unpublished. PFAS-related labeling: Some silicone/plastic kitchenware claims intersect with state-level and Walmart's new PFAS-related restrictions — worth a quick check if your marketing touches on this. 2. Account-Health Metrics to Protect (Seller-Fulfilled) Since you're seller-fulfilled, all eight standards apply to you directly — WFS orders are auto-exempted from most of these, but yours won't be. Cancellation Rate: ≤2% (30-day) On-Time Delivery Rate: ≥90% (30-day) Valid Tracking Rate: ≥99% (30-day) Seller Response Rate: ≥95% within 48 hrs (30-day) Negative Feedback Rate: ≤2% (60-day) Return Rate: ≤6% (60-day) Item Not Received Rate: ≤2% (60-day) Late Shipment Rate: ≤5% (30-day) Falling below standard escalates: suppression → suspension → termination (terminations are non-appealable). Since you came from Amazon, note that Walmart's fulfillment-metric tracking works similarly in spirit but the specific thresholds and windows differ — don't assume Amazon's targets map directly. 3. Common Early Mistakes in Your Situation Price-parity violations. If your total price is higher on Walmart than Amazon or your own site, Walmart will unpublish the listing. Amazon dropped its own parity rule in 2019, so this often catches transitioning sellers off guard. Overstated handling times. Don't promise 1-day handling you can't sustain as a new seller-fulfilled operation. Inventory desync. Real-time sync prevents out-of-stock cancellations. Duplicate listings from UPC mismatches. Double-check Walmart's catalog before listing. Thin listing content. Missing attributes, low-res images, or overlong titles can suppress listings. Inconsistent claims across packaging vs. listing. 4. Prioritized "Day One" Checklist Confirm GTIN validity — verify GS1 registration before listing. Set up price monitoring/repricing from launch. Document your food-contact/material compliance — keep supplier specs on file. Set realistic handling/shipping times. Align packaging and listing claims for consistency. Set up real-time inventory sync. Build a daily message-response habit to protect Seller Response Rate. Verify current GCC applicability for your specific SKUs against the live Marketplace Learn category page. Informational onboarding guidance from published Walmart policy. Not legal advice.